How firms can create delightful customer experience? : contrasting roles of future reward uncertainty
Lili Wenli Zou, Chi Kin (Bennett) Yim, Kimmy Wa Chan
| Year of publication: |
2022
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|---|---|
| Authors: | Zou, Lili Wenli ; Yim, Chi-kin ; Chan, Kimmy Wa |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 147.2022, p. 477-490
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| Subject: | Customer delight | Customer experience | Future reward uncertainty | Self-enhancement | Surprise and exclusivity | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271528