How Fisons Managed its Turnaround

The strategic moves made by Fisons from the start of the company through to the present are charted. The significant events and strategic moves for the period up to 1980 are chronicled first, followed by events during the two subsequent periods, the crisis years 1980–1983 and the years post‐1983. The strategic planning tools and methodologies used by Fisons during these periods are discussed.

MoreLess

Year of publication:	1988
Authors:	Finlay, Paul N.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 22.1988, 2, p. 103-117
Publisher:	MCB UP Ltd
Subject:	Corporate Strategy \| United Kingdom

More details

Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb027341 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014723382