How fit connects service brand sponsors with consumers' passions for sponsored events
Year of publication: |
2013
|
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Authors: | Lacey, Russell ; Scheinbaum, Angeline Close |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 14.2012/13, 3, p. 212-228
|
Subject: | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image |
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