How fit connects service brand sponsors with consumers' passions for sponsored events
Russell Lacey; Angeline G. Close
| Year of publication: |
2013
|
|---|---|
| Authors: | Lacey, Russell ; Scheinbaum, Angeline Close |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 14.2012/13, 3, p. 212-228
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Markenimage | Brand image | Markenführung | Brand management | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Sportmarketing | Sports marketing | Event-Marketing | Event marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009765605