How focused identities can help brands navigate a changing media landscape
| Year of publication: |
2012
|
|---|---|
| Authors: | Brasel, S. Adam |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 55.2012, 3, p. 283-292
|