How foodstagramming posts influence restaurant visit intention : the mediating role of goal relevance and mimicking desire
Yun Victoria Chen, Xin Jin and Sarah Gardiner and IpKin Anthony Wong
| Year of publication: |
2024
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|---|---|
| Authors: | Chen, Yun Victoria ; Jin, Xin ; Gardiner, Sarah ; Wong, IpKin Anthony |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 12, p. 4319-4337
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| Subject: | Social media marketing | Consumer decision-making | Foodstagramming | Goal relevance | Heuristic-systematic model | Mimicking desire | Normative focus theory | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Online-Marketing | Internet marketing | Social Web | Social web |
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