How footwear companies can use online CX to WOW customers
Susana C. Silva, Joana Carmo Dias and Beatriz Braga
| Year of publication: |
2023
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|---|---|
| Authors: | Silva, Susana C. ; Dias, Joana Carmo ; Braga, Beatriz |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 4, p. 465-483
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| Subject: | Customer experience (CX) | E-Retailers | Experience management | Footwear | Online customer experience (OCX) | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Schuhindustrie | Footwear industry | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-05-2022-0150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281078