How foreign social media influencers help shape destination country's tourism image : the case of South Korea's tourism image in France : research note
Camille Lorgeoux, Pradeep Kumar Ponnamma Divakaran
| Year of publication: |
2023
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| Authors: | Lorgeoux, Camille ; Divakaran, Pradeep Kumar Ponnamma |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - [Elmsford, NY] : Cognizant Communication Corporation, ISSN 1943-3999, ZDB-ID 2267000-2. - Vol. 28.2023, 2, p. 337-347
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| Subject: | Destination country image | Social media influencers | Followers | Netnography | Social Web | Social web | Südkorea | South Korea | Influencer | Frankreich | France | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Tourismus | Tourism | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3727/108354223x16773677647966 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014423460