How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Avery M. Abernethy, Alyse R. Lancaster, Kent M. Lancaster, and Daniel Padgett
| Year of publication: |
2008
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|---|---|
| Authors: | Abernethy, Avery M. ; Lancaster, Alyse R. ; Lancaster, Kent M. ; Padgett, Daniel |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 30.2008, 1, p. 1-12
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| Subject: | Zeitschrift | Magazine | Printwerbung | Print advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003770175