How gamifying AI shapes customer motivation, engagement, and purchase behavior

Maher Georges Elmashhara, Roberta De Cicco, Susana C. Silva, Maik Hammerschmidt, Maria Levi Silva

Year of publication:	2024
Authors:	Elmashhara, Maher Georges ; De Cicco, Roberta ; Silva, Susana C. ; Hammerschmidt, Maik ; Silva, Maria Levi
Subject:	artificial intelligence \| customer engagement \| gamification \| gamified chatbots \| perceived autonomy \| purchase behavior \| utilitarian and hedonic motivations \| Konsumentenverhalten \| Consumer behaviour \| Motivation \| Künstliche Intelligenz \| Artificial intelligence \| Beziehungsmarketing \| Relationship marketing \| Kaufmotiv \| Consumer motivation \| Kundenintegration \| Customer integration \| Online-Handel \| Online retailing \| Leistungsmotivation \| Work motivation

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1002/mar.21912 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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