How generative AI will drive enterprise innovation
Anthony Marshall, Christian Bieck, Jacob Dencik, Brian C. Goehring and Richard Warrick
| Year of publication: |
2024
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|---|---|
| Authors: | Marshall, Anthony ; Bieck, Christian ; Dencik, Jacob ; Goehring, Brian C. ; Warrick, Richard |
| Published in: |
Strategy & leadership. - Bradford : Emerald, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 52.2024, 1, p. 23-28
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| Subject: | Generative AI | Innovation | Strategy | Technology | Transformation | Innovationsmanagement | Innovation management | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SL-12-2023-0126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323267