How gift prices affect gratitude? : "right” gift-price effect"
Jooyoung Park, Mengshu Chen, Jungkeun Kim
| Year of publication: |
2024
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|---|---|
| Authors: | Park, Jooyoung ; Chen, Mengshu ; Kim, Jungkeun |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 1, p. 45-55
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| Subject: | appreciation | culture | gift prices | relationship closeness | thoughtfulness | Geschenk | Gifts | Konsumentenverhalten | Consumer behaviour | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582221132847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631529