How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation
| Year of publication: |
2010
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|---|---|
| Authors: | Fornerino, Marianela ; d'Hauteville, François |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 1 (1.1.), p. 34-44
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