How Google Advertisements attract consumers' call-to-action and electronic word-of-mouth
Tser-Yieth Chen, Hsueh-Ling Wu, Jiun-Hua Yun
| Year of publication: |
2024
|
|---|---|
| Authors: | Chen, Tser Yieth ; Wu, Hsueh Ling ; Yun, Jiun-Hua |
| Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 26.2024, 2, Art.-No. 2, p. 77-89
|
| Subject: | Persuasion effect | Image appeal | Social presence | Call-to-action | Electronic word-of-mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Suchmaschine | Search engine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53728/2765-6500.1629 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015398965