How green advertising and power structures affect competition between green and non-green manufacturers?
Sisi Wu, Jian Cao, Jiayang Xu, Sanjay Kumar
| Year of publication: |
2024
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|---|---|
| Authors: | Wu, Sisi ; Cao, Jian ; Xu, Jiayang ; Kumar, Sanjay |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 5, p. 3080-3093
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| Subject: | Werbung | Advertising | Öko-Marketing | Green marketing | Industrie | Manufacturing industries | Werbewirkung | Advertising effects | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014552868