How green firms appeal users with pop-ups and inline ads as an effective tool to distort their attitude
Daniel Lameck and Ying-Jiun Hsieh (Graduate Institute of Technology Management, National Chung Hsing University, Taichung, Taiwan)
| Year of publication: |
2015
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|---|---|
| Authors: | Lameck, Daniel ; Hsieh, Ying-Jiun |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. 8.2015, 3, p. 237-252
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| Subject: | green advertising | consumer attitudes | general advertising | appealing | Taiwan | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435727