How green firms appeal users with pop-ups and inline ads as an effective tool to distort their attitude
Year of publication: |
2015
|
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Authors: | Lameck, Daniel ; Hsieh, Ying-Jiun |
Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. 8.2015, 3, p. 237-252
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Subject: | green advertising | consumer attitudes | general advertising | appealing | Taiwan | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Öko-Marketing | Green marketing |
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