How has assortment size in staples categories evolved over the last decade? : the case of beer in Spain
María del Mar Martín García, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, and Juan Uribe-Toril
| Year of publication: |
2024
|
|---|---|
| Authors: | del Mar Martín García, María ; Ruiz-Real, José Luis ; Gázquez-Abad, Juan Carlos ; Uribe-Toril, Juan |
| Published in: |
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-69192-8. - 2024, p. 125-132
|
| Subject: | assortment evolution | beer market | consumer trends | Retail management | Spanien | Spain | Bier | Beer | Brauerei | Brewery | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Handelsmanagement | Category Management | Category management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-69192-8_13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077076