How high-arousal language shapes micro- versus macro-influencers' impact
Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Rumen Pozharliev, Matteo De Angelis, and Michele Costabile
| Year of publication: |
2024
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|---|---|
| Authors: | Cascio Rizzo, Giovanni Luca ; Ordenes, Francisco Villarroel ; Pozharliev, Rumen ; De Angelis, Matteo ; Costabile, Michele |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 4, p. 107-128
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| Subject: | language arousal | micro- and macro-influencers | unstructured data analysis | engagement | social media | persuasion knowledge | Social Web | Social web | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Mehrsprachigkeit | Multilingualism | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231207636 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582936