How high brand loyalty consumers achieve relationships with virtual worlds and its elements through presence
Anthony Palomba
| Year of publication: |
2020
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| Authors: | Palomba, Anthony |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 17.2020, 3/4, p. 243-260
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| Subject: | brand loyalty | media consumption experiences | presence | uses and gratifications | Video games | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Computerspiel | Video game | Markentreue | Brand loyalty | Virtuelle Realität | Virtual reality | Social Web | Social web | Markenführung | Brand management | Markenartikel | Brand | Mediennutzung | Media usage | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2020.1768637 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012312164