How HR flexibility contributes to customer value co-creation behavior
Luu Trong Tuan (School of Government, University of Economics (UEH), Ho Chi Minh City, Vietnam)
| Year of publication: |
2016
|
|---|---|
| Authors: | Luu Trong Tuan |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 5, p. 646-670
|
| Subject: | Human resource flexibility | Role breadth self-efficacy | Customer-organization identification | Customer value co-creation behavior | Corporate social responsibility | Vietnam | Kundenwert | Customer value | Corporate Social Responsibility | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Viet Nam | Service-Dominant Logic | Service-dominant logic | Flexibilität | Flexibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2015-0186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534905