How I perform is not enough : exploring branding barriers faced by elite female athletes
Jami Lobpries, Gregg Bennett, Natasha Brison
| Year of publication: |
March 2018
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|---|---|
| Authors: | Lobpries, Jami ; Bennett, Gregg ; Brison, Natasha |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 1, p. 5-17
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| Subject: | brand barriers | brand management | female athletes | personal brand | Markenführung | Brand management | Sportler | Athletes | Frauen | Women | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919162