How images of other consumers influence subsequent taste perceptions
Morgan Poor, Adam Duhachek, & H. Shanker Krishnan
| Year of publication: |
2013
|
|---|---|
| Authors: | Poor, Morgan ; Duhachek, Adam ; Krishnan, H. Shanker |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 6, p. 124-139
|
| Subject: | images | taste | conflict | justification effects | social norms | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Wahrnehmung | Perception | Markenimage | Brand image | Firmenimage | Corporate reputation | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010203341