How immersive technologies impact behavioral responses in destination marketing : the role of physiological arousal, presence, and age
Year of publication: |
2024
|
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Authors: | Di Dalmazi, Michele ; Mandolfo, Marco ; Guixeres, Jaime ; Alcañiz Raya, Mariano ; Lamberti, Lucio |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 11, p. 3628-3650
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Subject: | Consumer behavior | Emotions | Tourism | Virtual experience | Virtual reality | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Tourismusmarketing | Tourism marketing | Emotion | Tourismus | Destinationsmanagement | Destination management |
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