How important is pricing in competitive strategy?
Jon C. Udell
| Year of publication: |
1967
|
|---|---|
| Authors: | Udell, Jon C. |
| Published in: |
Price policies and practices : a source book in readings. - New York, NY [u.a.] : Wiley. - 1967, p. 157-166
|
| Subject: | Preisgestaltung | Absatztechnik |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of marketing, 28.1964,1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002953659