How to improve the continuous usage of mobility apps : the effects of personalisation and privacy on the use of mobility applications in German urban areas
Arjan Vlaskamp
| Year of publication: |
2023
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| Authors: | Vlaskamp, Arjan |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 40.2023, 4, p. 57-64
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| Subject: | Mobile Anwendung | Mobile application | Deutschland | Germany | Datenschutz | Data protection | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315048