How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products
| Year of publication: |
2009
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|---|---|
| Authors: | Banerjee, Sumitro ; Sarvary, Miklos |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 7.2009, 4, p. 445-481
|
| Publisher: |
Springer |
| Subject: | R&D competition | Patents | New product research | Speed-to-market | Consumer learning | Expectations | Diffusion of innovation |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008565171