How individuals assess value-in-use : theoretical discussion and empirical investigation
by Kea Larissa Hartwig and Frank Jacob
| Year of publication: |
2018
|
|---|---|
| Authors: | Hartwig, Kea Larissa ; Jacob, Frank |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 3, p. 43-59
|
| Subject: | Value (-in-Use) | Service-Dominant Logic | Goal Achievement | Value Assessment | Service-dominant logic | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011913389