How industries use direct-to-public persuasion in policy conflicts : asymmetries in public voting responses
Kathleen Seiders, Andrea Godfrey Flynn, and Gergana Y. Nenkov
| Year of publication: |
2022
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|---|---|
| Authors: | Seiders, Kathleen ; Flynn, Andrea Godfrey ; Nenkov, Gergana Y. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 2, p. 126-146
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| Subject: | direct-to-public persuasion | persuasion | political campaign strategy | political marketing | sociopolitical legitimacy | voting behavior | Wahlverhalten | Voting behaviour | Wahlkampf | Electoral campaign | Legitimität | Legitimacy | Neue politische Ökonomie | Public choice | Theorie | Theory | Politik | Politics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211007517 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258797