How ineffective entrepreneurial selling contributes to business failure : an explorative study on business owners of small and medium enterprises in The Netherlands
Maurik de Groot, Ingrid Wakkee
| Year of publication: |
2024
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|---|---|
| Authors: | Groot, Maurik de ; Wakkee, Ingrid |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 44.2024, 2, p. 162-176
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| Subject: | bird-in-hand principle | business failure | effectuation | Entrepreneurial selling | entrepreneurship | personal selling | small business owners | Entrepreneurship | Entrepreneurship approach | Niederlande | Netherlands | KMU | SME | Insolvenz | Insolvency | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs | Verkauf | Selling | Unternehmenserfolg | Firm performance | Eigentümer | Owners | Selbstständige | Self-employed |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2023.2202857 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575076