How influencers can leverage performance in business
Year of publication: |
2024
|
---|---|
Authors: | Rosário, Albérico Travassos |
Published in: |
Using influencer marketing as a digital business strategy. - Hershey, PA : IGI Global, ISBN 979-8-3693-0551-5. - 2024, p. 58-88
|
Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Influencer | Unternehmenserfolg | Firm performance |
-
Ayub, Arslan, (2014)
-
Filatotchev, Igor, (2017)
-
Strategic consensus of market orientation : a transitional economy perspective
Bao, Yeqing, (2015)
- More ...
-
Bibliometric analysis on the application of fuzzy logic into marketing strategy
Rosário, Albérico Travassos, (2023)
-
Rosário, Albérico Travassos, (2024)
-
A look at the new online consumer behavior on social media platforms
Rosário, Albérico Travassos, (2021)
- More ...