How intangibility affects perceived risk: the moderating role of knowledge and involvement
| Year of publication: |
2003
|
|---|---|
| Authors: | Laroche, Michel ; Bergeron, Jasmin ; Goutaland, Christine |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 17.2003, 2-3, p. 122-140
|