How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Yu Hsin Chen and Ching-Jui Keng and Ye-Li Chen
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Yu Hsin ; Keng, Ching-Jui ; Chen, Ye-Li |
| Subject: | Assemblage theory | Customer engagement | Gendered voice | Product smartness | Smart objects | Smart speaker | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Geschlecht | Gender |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2021-0064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286433