How internal branding process really pays off through brand trust
Ezgi Erkmen, Murat Hancer, and Jerrold K. Leong
| Year of publication: |
2017
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|---|---|
| Authors: | Erkmen, Ezgi ; Hancer, Murat ; Leong, Jerrold K. |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 22.2017, 3, p. 309-322
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| Subject: | Brand citizenship behaviors | Brand trust | Internal branding | Markenführung | Brand management | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Interne Markenführung | Markenartikel | Brand | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3727/108354217X14955605216050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746820