How international firms conduct societal marketing in emerging markets : an empirical test in China
Fue Zeng; Ji Li; Hong Zhu; Zhenyao Cai; Pengcheng Li
| Year of publication: |
2013
|
|---|---|
| Authors: | Zeng, Fue ; Li, Ji ; Zhu, Hong ; Cai, Zhenyao ; Li, Pengcheng |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 53.2013, 6, p. 841-868
|
| Subject: | Institutional environments | Environmental | Social and economic societal marketing | Firm performance | Chinese market | China | Schwellenländer | Emerging economies | Unternehmenserfolg | Multinationales Unternehmen | Transnational corporation | Marketing | Corporate Social Responsibility | Corporate social responsibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205965