How intervention can empower children as consumers in dealing with advertising
Maria del Mar Pàmies, Gerard Ryan and Mireia Valverde
| Year of publication: |
September 2016
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|---|---|
| Authors: | Mar Pàmies, Maria del ; Ryan, Gerard ; Aparicio-Valverde, Mireia |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 5, p. 601-609
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| Subject: | Children as consumers | consumer education | advertising literacy | effectiveness of consumer interventions | attitudes towards advertising | dealing with advertising | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Werbewirkung | Advertising effects | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12305 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620133