How Jingles in Advertising Affect Retention and Recall of the Product
Year of publication: |
2019
|
---|---|
Authors: | SHAKIL, ASAD |
Other Persons: | Siddiqui, Danish Ahmed (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Produkthaftung | Product liability |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Shakil , A. and Siddiqui, D. A. (2019).How Jingles in Advertising Affect Retention and Recall of the Product. International Journal of Thesis Projects and Dissertations , 7(2), 20-29 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3302192 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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