How knowledge acquisition creates a competitive edge? : a qualitative inquiry from international consultancy alliance
Muhammad Shakeel Aslam, Imran Ali, Ahmad Qammar, Lea Kiwan and Amandeep Dhir
| Year of publication: |
2022
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|---|---|
| Authors: | Aslam, Muhammad Shakeel ; Ali, Imran ; Qammar, Ahmad ; Kiwan, Lea ; Dhir, Amandeep |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 3, p. 653-681
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| Subject: | Competitive edge | Cultural intelligence | Integrated consultancy working | Knowledge acquisition | Market success | Marketing knowledge management | Partner motivation | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Unternehmensberatung | Consultancy services | Strategische Allianz | Strategic alliance | Lernende Organisation | Learning organization | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2021-0111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396301