How live marketing affects green purchase in the age of artificial intelligence?
Chien-Chiang Lee, Changchun Pan, and Yuhang Song
| Year of publication: |
2025
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| Authors: | Lee, Chien-Chiang ; Pan, Changchun ; Song, Yuhang |
| Published in: |
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1558-0938, ZDB-ID 2095312-4. - Vol. 61.2025, 1, p. 1-20
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| Subject: | AI live streaming form | consumer innovativeness | green perceived value | green purchase intention | message framing | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Künstliche Intelligenz | Artificial intelligence | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1540496X.2023.2300654 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190044