How location-based messages influence customers' store visit attitudes : an integrative model of message value
Tibert Verhagen and Selmar Meents, Jani Merikivi, Anne Moes and Jesse Weltevreden
| Year of publication: |
2022
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|---|---|
| Authors: | Verhagen, Tibert ; Meents, Selmar ; Merikivi, Jani ; Moes, Anne ; Weltevreden, Jesse |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 7, p. 781-798
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| Subject: | Intrusiveness | Location congruency | Location-based messaging | Message value | Personalization | Privacy concern | Store visit attitude | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-09-2020-0364 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013398123