How long has it been since the last deal? : consumer promotion timing expectations and promotional response
Yan Liu; Subramanian Balachander
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Yan ; Balachander, Subramanian |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 12.2014, 1, p. 85-126
|
| Subject: | Promotion | Promotion expectations | Dynamic discrete choice model | Hazard model | Stockpiling | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice | Erwartungsbildung | Expectation formation | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259961