How males and females differ in their likelihood of transmitting negative word of mouth
Yinlong Zhang; Lawrence Feick; Vikas Mittal
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Yinlong ; Feick, Lawrence F. ; Mittal, Vikas |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 6, p. 1097-1108
|
| Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010353445