How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Chiquan Guo; Yong Wang
| Year of publication: |
2015
|
|---|---|
| Authors: | Guo, Chiquan ; Wang, Yong Jian |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 2, p. 182-193
|
| Subject: | B2B | Market orientation | Customer retention | Customer satisfaction | Kundenzufriedenheit | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010532053