How Many and What Kind? The Role of Strategic Orientation in New Product Ideation
| Year of publication: |
2011
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|---|---|
| Authors: | Spanjol, Jelena ; Qualls, William J. ; Rosa, José Antonio |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 28.2011, 2, p. 236-251
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