How many pictures should your print ad have?
Rafi M. M. I. Chowdhury; G. Douglas Olsen; John W. Pracejus
| Year of publication: |
2011
|
|---|---|
| Authors: | Chowdhury, Rafi M. M. I. ; Olsen, G. Douglas ; Pracejus, John W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 1, p. 3-6
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| Subject: | Printwerbung | Print advertising | Fotografie | Photograph | Werbewirkung | Advertising effects | Emotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806371