How market entry order mediates the influence of firm resources on new product performance
| Year of publication: |
2012
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|---|---|
| Authors: | Rodríguez-Pinto, Javier ; Rodríguez-Escudero, Ana Isabel ; Gutiérrez-Cillán, Jesús |
| Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 10271648. - Vol. 29.2012, 2, p. 241-265
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