How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Martin Eisend and Farid Tarrahi
| Year of publication: |
2022
|
|---|---|
| Authors: | Eisend, Martin ; Tarrahi, Farid |
| Subject: | advertising spending | marketer actions | meta-analysis | persuasion knowledge | Meta-Analyse | Meta-analysis | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Wissen | Knowledge |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/07439156221076166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256392