How marketing can save democracy
Yoram (Jerry) Wind and David Reibstein
| Year of publication: |
2020
|
|---|---|
| Authors: | Wind, Yoram ; Reibstein, David J. |
| Published in: |
Continuing to broaden the marketing concept : making the world a better place. - Bingley, UK : Emerald Publishing, ISBN 978-1-78754-825-1. - 2020, p. 29-51
|
| Subject: | Democracy | voting | elections | government | social marketing | politics | Demokratie | Social Marketing | Social marketing | Wahlverhalten | Voting behaviour | Ökonomische Theorie der Demokratie | Economic theory of democracy | Wahl | Election | Politisches Ziel | Political goal | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012320436