Extent:
1 Online-Ressource (vi, 178 pages)
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Includes index
ISBN: 978-1-78347-756-2 ; 9781783477555 (hardback)
Other identifiers:
10.4337/9781783477562 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011850967