How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Wenting Li, Fang Zhao, Ji Min Lee, Jiwoon Park, Felix Septianto, Yuri Seo
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Wenting ; Zhao, Fang ; Lee, Ji Min ; Park, Jiwoon ; Septianto, Felix ; Seo, Yuri |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 171.2024, Art.-No. 114387, p. 1-15
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| Subject: | Implicit theories | Mindsets | Social media influencers | Word of mouth | Virales Marketing | Viral marketing | Social Web | Social web | Influencer | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014536007