How minority consumers use targeted advertising as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet advertising
Wan-Hsiu Sunny Tsai
| Year of publication: |
2011
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|---|---|
| Authors: | Tsai, Wan-hsiu Sunny |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 3, p. 85-97
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| Subject: | Werbung | Advertising | Zielgruppe | Target group | Homosexualität | Homosexuality | Werbewirkung | Advertising effects | Gleichberechtigung | Gender equality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009302698