How mobile augmented reality digitally transforms the retail sector : examining trust in augmented reality apps and online/offline store patronage intention
Ju-Young M. Kang, Jae-Eun Kim, Ji Young Lee and Shu Hwa Lin
| Year of publication: |
2023
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|---|---|
| Authors: | Kang, Ju-Young M. ; Kim, Jungkeun ; Lee, Ji Young ; Lin, Shu Hwa |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 1, p. 161-181
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| Subject: | Apps | Augmented reality | Fashion | Novelty | Patronage | Self-determination | Mobile Anwendung | Mobile application | Virtuelle Realität | Virtual reality | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization | Mode |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-12-2020-0273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013555083